In 2021, Scribble Mat was created as an innovative solution for car trips, replacing traditional pens and paper. These mats allow children to colour them and then wipe them clean for reusability. Their compact size and portability make them perfect for use in various settings like cars, planes, handbags, or diaper bags. Scribble Mat owner, Emma, a mother herself, values simple, screen-free playtime, which is at the heart of Scribble Mat. She aims for minimal waste, adopting a minimalist approach to pens and packaging. Emma believes that creativity flourishes with fewer materials and promotes interactions among children. While the product range has expanded, the core values of reusability, gender neutrality, and waste reduction remain paramount.