OB is a family-owned Australian business dedicated to crafting beautiful, sustainable children's products that bring joy to the entire family. Their journey began in Byron Bay in 2008 when they struggled to find affordable toys that thrilled their kids while aligning with their values of aesthetics, social responsibility, and sustainability. Over the past 15 years, the business has expanded alongside their children. Despite the growth, their commitment to providing exceptional children's products, ranging from premium plush toys and finely crafted accessories to charming nursery decor, remains unwavering. They hope customers love their creations as much as they enjoy making them for families.